Each July, thousands of motorcycles, from across the tri-state area and beyond, roar into Erie, Pennsylvania for the annual Roar on the Shore® (ROAR®) bike rally. 2011 marks the fifth year of what has grown into one of the premier bike events in the region. The 2011 ROAR® will be one of the most exciting events for bikers and motorcycle enthusiasts on the calendar. This year, ROAR® attracted more than 50,000 participants. With our spectacular entertainment lineup, ROAR® 2011 will be a bigger and more spectacular event.
A quarter-century ago, the typical motorcycle rider was a man under 25 who would take off on his motorcycle to find freedom out on the open road. Today, owners are women and men who tend to be older and more upscale, according to the Motorcycle Industry Council. In fact, the average motorcycle owner is 38 years old (82 percent are between the ages of 30 and 60). Don’t let this valuable market go untapped!
The fifth annual ROAR® will feature many advertising and promotional possibilities for corporate sponsors and is the ideal venue for product display and increased product visibility, as well as for promotion of services. ROAR® offers sponsorship packages tailored to sponsors’ specific needs. There are a variety of options to choose from, depending upon your level of investment and your company’s goals. Here are a few examples of sponsorship opportunities:
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If you would like to be one of our corporate sponsors or supporter of what has become one of the premier events in the region, please contact Lori Joint at 814/833-3200, 800/815-2660 or ljoint@mbausa.org.
