Harley Davidson Production Number By Years: Evolution Of Harley

Harley Davidson produced and sold 178,451 motorcycles in 2022, a 7.6% drop from the 193,297 units that were sold in 2021. This decrease in the number indicates a loss of momentum in the business.

Well this is just one year. To know Harley’s company growth, market, and stock share, it is vital to understand the production numbers by year. 

Being a Harley enthusiast, we’ll discuss the Harley production from the very beginning.

Brief History Of Harley Davidson Evolution

Harley Davidson has a rich history since its production in 1903. The iconic design, sound, and engine capacity made the Harley a classic series of motorcycles in the history of the USA.

Great Depression Event

Although Harley started well, faced a great loss in economy and production during the event of the Great Depression. 

After overcoming  that, the legendary V-twin engine from Harley gained massive popularity. 

Production During World War II

It has been noted that more than 88,000 units of WLA models were produced and distributed by Harley during the war. For the Soviets, Harley produced 30000 units with the serial number of 1942. 

Overseas Production

In mid-2000, Harley faced a financial crisis due to declining ridership and an aging customer base. 

However, to overcome the situation, Harley started to expand the business outside the USA including Australia and Japan.

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Harley Davidson Production Number By Years

To understand the business growth of Harley it is important to analyze the numbers of production and sales in each year. Let us take a glimpse at the production of Harley Davidson motorcycles starting from the mid-80s.

Harley Davidson Production Number From 1986-1995

In between 1986 and 1995 a steady boost was observed in sales and production of Harley. You can see in the below stated chart that the touring and grand cruiser segment of Harley gained a massive popularity in this decade in domestic and overseas regions.

Motorcycle Category	1986	1987
Touring	6378	8,201
Cruiser	18398	20,865
Sportster	11959	14,249
USA	29910	34,729
Overseas	6825	8,586
Total	36,735	43,315

Motorcycle Category	1988	1989
Touring	9,794	13,626
Cruiser	23,232	27,461
Sportster	17,491	17,838
USA	38,941	43,637
Overseas	11,576	15,288
Total	50,517	58,925

Motorcycle Category	1990	1991
Touring	11,760	10,341
Cruiser	34,579	39,550
Sportster	16,119	18,735
USA	43,138	46,993
Overseas	19,320	21,633
Total	62,458	68,626

Motorcycle Category	1992	1993
Touring	10,695	10,445
Cruiser	48,177	49,004
Sportster	17,623	22,247
USA	53,242	57,183
Overseas	23,253	24,513
Total	76,495	81,696

Motorcycle Category	1994	1995
Touring	17,299	21,023
Cruiser	52,046	54,456
Sportster	26,466	29,625
USA	66,498	73,028
Overseas	29,313	32,076
Total	95,811	105,104

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Harley Davidson Production Number From 1996-2005

Similar to the previous decade, Harley did good business with rapid increment in production number during this era. Harley cruisers became more popular to travel enthusiasts and thus this segment got a major boost from 1991-2002. 

Motorcycle Category	1996	1997
Touring	24,400	30,108
Cruiser	63,198	70,724
Sportster	31,173	31,453
USA	84,114	96,216
Overseas	34,657	36,069
Total	118,771	132,285

Motorcycle Category	1998	1999
Touring	39,492	47,511
Cruiser	77,434	87,806
Sportster	33,892	41,870
USA	110,902	135,614
Overseas	39,916	41,573
Total	150,818	177,187

Motorcycle Category	2000	2001
Touring	57,504	65,344
Cruiser	100,875	118,303
Sportster	46,213	50,814
USA	158,817	186,915
Overseas	45,775	47,546
Total	204,592	234,461

Motorcycle Category	2002	2003
Touring	70,713	82,577
Cruiser	141,769	151,405
Sportster	51,171	57,165
USA	212,833	237,656
Overseas	50,820	53,491
Total	263,653	291,147

Motorcycle Category	2004	2005
Touring	93,305	110,193
Cruiser	154,163	148,609
Sportster	69,821	70,215
USA	260,607	266,507
Overseas	56,682	62,510
Total	317,289	329,017

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Harley Davidson Production Number From 2006-2015

Harley suffered greatly from 2006-2010. The production dropped quite rapidly due to the financial crisis of the company. However, it started to move on from 2011 at a steady pace.

Motorcycle Category	2006	2007
Touring	123,444	114,076
Cruiser	161,195	144,507
Sportster	64,557	72,036
USA	273,212	241,539
Overseas	75,984	89,080
Total	349,196	330,619

Motorcycle Category	2008	2009
Touring	101,887	84,104
Cruiser	140,908	91,650
Sportster	60,684	47,269
USA	206,309	144,464
Overseas	97,170	78,559
Total	303,479	223,023

Motorcycle Category	2010	2011
Touring	81,927	92,002
Cruiser	87,158	91,459
Sportster	41,409	49,656
USA	131,636	152,180
Overseas	78,858	80,937
Total	210,494	233,117

Motorcycle Category	2012	2013
Touring	99,496	107,213
Cruiser	96,425	102,950
Sportster	51,704	50,308
USA	160,477	167,016
Overseas	87,148	93,455
Total	247,625	260,471

Motorcycle Category	2014	2015
Touring	122,481	114,768
Cruiser	91,426	89,207
Sportster	56,819	62,407
USA	173,994	170,688
Overseas	96,732	95,694
Total	270,726	266,382

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Harley Davidson Production Number From 2016-2022

The production number dropped gradually to 2021. Besides, the global pandemic from 2019 to 2021 also had a negative impact on Harley production. 

However, Harley launched the Grand American Touring bike which soon became one of the most selling bikes in the USA and international market.

Motorcycle Category	2016	2017
Touring	107,410	99,745
Cruiser	93,422	87,344
Sportster	61,389	54,409
USA	161,839	144,893
Overseas	100,382	96,605
Total	262,221	241,498

Motorcycle Category	2018	2019
Touring	101,942	91,018
Cruiser	78,529	76,052
Sportster	48,194	46,869
USA	132,433	124,326
Overseas	96,232	89,613
Total	228,665	213,939

Motorcycle Category	2020	2021	2022
Touring	61,322	93,961	10774
Cruiser	49,974	59,494	59,010
Sportster	33,950	25123	33,894
Grand American Touring	–	9916	89,849
USA	79,731	119,909	118,836
Overseas	65,515	68,585	74,691
Total	145,246	188,494	193,527

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FAQs

For further queries about the Harley Davidson production, you might want to go through the answered questions below.

Conclusion

The production chart by year allows you to know how Harley Davidson is doing in the domestic and international markets. It has been seen that Harley had a rich history in terms of production units and reputation from the early 90s till 2006.

But due to various reasons, Harley lost its grip during 2006-2010. However, after tackling the global pandemic in 2019 and 2020, Harley has returned to producing more motorcycles in the USA and overseas to regain popularity.